Since its original publication by UNC Press in 1980, this book has provided thousands of students with a concise introduction and guide to the history of the classical tradition in rhetoric, the ancient but ever vital art of persuasion.
"A remarkable and valuable achievement, balanced in judgment and attractively presented." Journal of Roman Studies, "This book is a reissue of the important 1972 work on the development of Greek and Latin oratory and rhetorical theory.
In the first part of the book, George Kennedy explores analogies to human rhetoric in animal communication, possible rhetorical factors in the origin of human speech, and rhetorical conventions in traditionally oral societies in Australia, ...
" --From the review of the original printing by J. D. Frendo in The Classical Review, vol. 34, no. 2, 1984, pp. 204-5:
A revised and updated edition of the popular and widely used guide to the classical tradition of rhetoric from its development in ancient Greece and Rome to the 20th-century.
New Testament Interpretation Through Rhetorical Criticism
This is a collection of original essays, written by authorities in the field, on aspects of ancient rhetoric and oratory ranging from theoretical considerations of rhetorical theory to analysis of actual speeches.